I’ve been a bad blogger

OK, so I started this blog and then promptly began NOT posting to it.  Sorry about that; I’ll try not to let months go by between posts in the future.

The reason I’ve been a blogger non grata is that I’m neck deep in the Communications Architecture of what could be a truly groundbreaking site.  I can’t talk about the client, of course, but I can say that we’re working on a truly customer-centric, behaviorally-driven, dynamically-generated experience that will not only raise the bar for online experiences but also significantly accelerate customer transactions while enhancing brand loyalty.

I’ve been a part of some really effective and unique one-to-one marketing and behavior change initiatives over the years, but this is the first time we’ve been given a sufficient amount of leash at the domain level to really do some good.  As we move through development and launch the site, I’ll see how much the client is willing to share and hopefully be able to illustrate many of the concepts I talk about with a real-world example.  This is not hyperbole.  Stay tuned.

I’ll also get more frequent with my postings!

Webinar Download Now Available

If you’re interested in checking out our webinar, “Redefining the Buying Cycle,” it’s available for viewing at cycle.mower.com.  Thanks again for your interest and patience!

Webinar update

Thanks again for those who attended our webinar, “Redefining the Buying Cycle,” last Thursday.  Although the technical gremlins were alive and well, I hope the key themes were cogent and are worth diving into for you, your company and your customers.  We re-recorded the audio on Friday and have turned the presentation into movie files that will be available for download on Monday.  Once we’ve completed testing on Monday morning, I’ll send around links to the files.  In the meantime, if you have any questions let me know.

Thanks!

If you’re visiting this week, odds are you were kind enough to join the EMA Webinar I hosted today.  Once again, my apologies for the technical gaffes.  We’re figuring out how to best make it up to you!  I do appreciate your participation and look forward to exploring the themes discussed today over the coming weeks.

As a recap, these were the key takeaways from the webinar:

1. Rethink your sales and marketing strategy and infrastructure to accommodate targets at all stages of consideration (e.g., learners, shoppers, buyers)
2. By adjusting your marketing mix, you can achieve a bigger bang for the same (or fewer) bucks
3. An object-oriented approach to asset development can help you deliver the right message at the right time for each recipient
4. It’s not enough to just deliver relevant content (although that’s a great first step); your messages must be tailored to receiver’s perspective

As soon as the webinar gets posted, I’ll add the link in case you’re interested in commenting on any particular bit.  Unless there’s an outcry for starting with a particular topic, my next post will start exploring the buying cycle and the thinking behind “learner, shopper, buyer.” You can vote for a topic or suggest your own in the poll below or by leaving a comment.

Thanks again and I look forward to seeing you here early and often.

– Dave